Intro
Datatecnica is a diverse team with expertise from all the essential areas of data science and technology to advance healthcare.
Responsibilities
Web Design
Creative Direction
Strategy
Datatecnica, a company specializing in cutting-edge scientific research and technological advancements, wanted to rebrand their outdated logo and website to reflect their modern innovation-driven focus.
Objective
Goal
Enhance their online presence, improve user experience, and appeal to a wider audience, including investors, industry partners, and scientific talent.
Challenges
Outdated Design: The existing site was outdated, with minimal interactivity and low visual appeal, making it difficult to engage users.
User Journey Optimization: The previous website lacked clear user pathways, leading to poor navigation and engagement metrics.
Approach
I crafted a visually engaging and interactive design, highlighting Datatecnica’s innovative work. A minimalistic yet modern aesthetic was chosen, utilizing clean layouts, bold typography, and dynamic visuals.
Content Simplification: Content was restructured to make complex topics accessible.
Performance. Optimizing site speed, and enhancing mobile responsiveness were prioritized to ensure better performance and increased visibility in search engines.
Navigation and UX Optimization: The website’s architecture was overhauled to ensure intuitive navigation. User flows were optimized for different personas.
Outcomes
The rebrand successfully modernized Datatecnica’s digital presence, aligning it with their innovative mission and scientific expertise.
Increased engagement & enhanced brand perception.