LIFE Fasting Tracker

Role: Lead Product Designer & Creative Director
Platform: iOS / Android
Client: LifeOmic

Overview

LIFE Fasting Tracker is a mobile app designed to support users on their intermittent fasting journey. With a clean interface, social integrations, and real-time progress tracking, the app quickly became a go-to tool for both new and experienced fasters. I led the product design and creative direction for the app—crafting everything from the user experience to the visual identity.

  • Create a seamless and visually appealing fasting tracker that would appeal to a broad audience

  • Design a UI that motivates users and makes progress feel tangible

  • Integrate community features to promote accountability and encouragement

  • Ensure scientific credibility while maintaining simplicity

  • Develop a scalable design system for future wellness features

Goals

Intermittent fasting was rising in popularity, but many apps on the market were clunky, overcomplicated, or too clinical. LifeOmic wanted to create a beautiful, intuitive tool that could both guide beginners and satisfy seasoned fasters—while connecting users through a supportive community and keeping them informed with the latest science.

Challenge

  • Leading end-to-end product design: wireframes, flows, UI/UX, and prototypes

  • Overseeing the visual brand identity, including logo, color palette, and iconography

  • Collaborating closely with engineers, PMs, and the LifeOmic science team

  • Supporting patent documentation and UX innovation for key features

  • Establishing design systems to streamline development and maintain consistency

My Role

Outcome

The app was an immediate success:

  • 4.8 App Store Rating

  • Over 4 million downloads worldwide

  • 3 design patents awarded for interface innovations

LIFE Fasting Tracker stood out in a crowded market with its clean design, intuitive experience, and thoughtful features—all of which contributed to a loyal and growing user base.

Next

Fountain Life